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What is viral marketing?

Definition: Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

Source: http://www.ask.com/bar?q=viral+marketing&page=1&qsrc=2891&dm=all&ab=3&u=http%3A%2F%2Fwww.marketingterms.com%2Fdictionary%2Fviral_marketing%2F&sg=r9rFJiBd9rYaPnMu1kiCO8m6Uf3Fya%2B1dVbUFbsedN8%3D&tsp=1264250697385

What is immersive?

Definition: become deeply involved

Source: http://thesaurus.reference.com/browse/immerse

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